Let’s Understand How Critical Real Estate Photography Is
Real estate photography is a critical part of the research phase for either the buyer or the seller. It has been established that a listing with professional real estate photos sells 32% faster than a similar listing with no or low quality photos, and the more photos attached to the listing, the lesser the time the property remains unsold.
The Role Of High-Quality Images In Selling Luxury Listings
It is common knowledge for agents selling luxury real estate that the image quality set them apart from other listings. Several of them would not mind hiring a competent real estate photographer for their advice and services. However, what are the current standards that determine the pricing of real estate photography?
Real Estate Photography Pricing Models
Common Billing Methods
So, how to devise the ways of how to charge for the photographs when selling the property? Allow us to show you famous real estate photo pricing models such as the following:
Hourly Rates
One of the most popular billing methods for real estate photography is an hourly billing rate. Total billing for the service is based on hours spent at the photoshoot, the hours spent preparing for it, and hours spent in editing after the shoot. Photographers often have minimum hours they will charge for.
Deliverables
The common billing method used with this model is computed according to the number of images delivered within the contract. Hence a likely chance of a share with this model could be $10 for every edited image created by the photographer.
Figure of the Property
In other cases, the scale of a project may affect how much it costs. For instance, when photographing larger properties, the photographer may prepare a quote based on the size of the project and the details to be encompassed in the images.
Other Aspects that Affect Pricing
Some aspects will have different prices based on their factors. Usually photographers would factor in the following concerns.
- Number of Properties Photographed: In the case of real commercial, the photographer might be hired in contract for custom shoots of multiple properties.
- Experience: Veterans with a reputable name can at times set a higher price than amateurs in the field.
- Drone Photography: Participation of a licensed operator along with drone coverage makes the work more expensive which often is the case and expectable.
- Distance to the Shoot: In some cases having more drive time or extra mileage may alter the total cost.
- Post-Production Work: Virtual staging or heavy editing work add cost to the fee already agreed upon.
- Weather Considerations: An added thing is the weather conditions when a shoot is taking place that will affect their schedule.
Average Real Estate Photography Prices in United States
The range of prices that come with real estate photography differs from one provider to another due to a few factors. Below is a basic guide of the price ranges based on the type of services required.
Standard package for Residential Photography
- Basic Package: $200 – $400. This package covers all the needs of smaller units and provides you with up to 20 professionally edited images.
- Mid-Range Package: $300 – $600. This package is suitable for average size family homes due to the number of images the package has, which is around 30-40 edited images.
- Premium Package: $500 – $1200. Premium large homes with luxury features can be captured in more angles using this package at dusk or night with 40-60 edited images included in the package.
Aerial Photography
- Basic Drone Photography: $150 – $300. Purchasing this package allows you to capture additional content using a drone such as 5-10 aerial images.
- Comprehensive Drone Package: $400 – $800. With this package, you may expect around 10-20 aerial images along with some video content.
Videography
- Basic Video Tour: $200 – 500. A quick 1-2 minute visual tour of the home with basic editing is an affordable package that many real estate photographers offer.
- Full Package Video Tour: $500 – $1500. Professional editing complemented with background music and a voice-over is an appealing offer and can create a much more immersive experience for the viewer.
3D Tours and Virtual Staging
- 3D Exhibition: $200 – 500. Providing viewers the opportunity to view the entire virtual space using Matterport.
- Virtual Staging: 50 – 200 per capital unit of the room. This package allows furnishings and decorations to be placed in empty or unfurnished areas to bring them to life.
It is important to always get a quote from the local photographer of your choice who has the right equipment for your needs.
How to Make the Most Out of Professional Real Estate Photography
There are some ways to make it easy to distribute your photographs and to simply increase your chances of succeeding when adding real estate photos to your listings.
Why Not Use Listing Photos When Selling?
There are a few things I recommend doing in order to prevent your clients from causing you problems when it comes to using the photos of their homes:
- Seek Consent: It is always a good practice to seek consent first before using any photos. About the use of photographs, a signed consent form along with the client can help.
- Limit Explanation: Describe in which material, and in what way, the photographs would be used. Those could include online and printed materials.
- Blot Out Sensitive Personal/ Identification Features: Do not publish or distribute images that would contain information that may be used to identify an individual.
- Keep Them Updated: Inform the previous clients when you use images and ask them whether they feel comfortable with it.
Building Your Brand Online
When starting up a business, it needs to receive a well-established online presence in order to do great in the competitive market. Here’s how you can take advantage of real estate professional photography:
- Website: Once you’ve posted attractive pictures of homes, then hopefully trust in your brand will attract homebuyers.
- Paid Media: These are also forms of digital advertisements, only this time they are promoted to specific individuals. The photographs are able to reach many people since a wide audience is accessible, and the advertisement can also gather data on potential clients.
- Social Media: Use professionally taken photographs to enhance engagement and increase brand loyalty on different platforms.
- Blog Content: Enhance the appearance of the blog further by including high quality images and videos and get more visitors from search engine results.
- Property Websites: Websites with a single property tend to use single images as a means to effectively capture the audience’s attention.
Professional Real Estate Photography and Dream Location
A great amount of real estate marketing is based on strong visual storytelling. So if you seek new ways to implement images into your real estate business contact** Dream Location** today.
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