Understanding TikTok as a Social Media Tool for Real Estate Business
A male realtor is holding a phone with Tik Tok App Icon shown within the screen. Before you inquire about how it is possible to promote your brand on TikTok, I must add that we have already seen how options such as Instagram, LinkedIn, or Facebook can be utilized. So what’s your answer on the question of TikTok to realtors?
If you have kids, are dealing with adolescents, or are aware of social media trends, then you know what TikTok is. As a marketing platform, this is where many people get it wrong, as there is information, choreography, foreign lip sync, or even life narrative. What has to be emphasized is that it’s not the right dancing, but what real estate is traditionally regarded, which is advertising.
Also recently, topics about TikTok potential bans and privacy concerns have appeared on the internet, which adds a cloud of doubt to its prospects. But for now, it is safe to say that there is none.
Evaluation Of The Audience
Noting the specific demographic focuses, it is fairly important to focus on whether you should include TikTok among the platforms that you will use for your marketing campaign. In this case, if you are trying to target high-end clients or businesses that are way past the baby boomer generation, TikTok may not be the best target considering the bulk of its user base is Gen Z and Millennials.
Why Use TikTok for Your Real Estate Marketing Efforts?
In Speaker 6’s view, TikTok offers tremendous potential for real estate marketers. As documented by DataReportal fresh statistics, the app’s monthly active user base has increased during the last year. The app is predicted to have 2.7 billion active users around the globe by 2024. These huge numbers, together with the app’s For You page feature, transforms TikTok into an effective tool in real estate marketing for many agents.
Traction for Business Through TikTok
The situation where one creates content for Facebook and Instagram and expects only the present followers to be the audience (unless one pays for ads) calls for despair. This is the cause primary cause as to why Meta platforms are more suitable for nurturing and acquiring confidence and authority among present leads, provided, however, that you are not prepared to spend ‘a lot of’ on paid campaigns. As for TikTok, it is the least value of my followers that matters.
You can show users videos based on their activity inside For You page and attract them without advertisement. And, as Sprout Social puts it, TikTok has opened doors to a virality that has never existed. It is also quite sticky, with the average user spending 52 minutes a day on the app, creating a lot of chances for your content to be viewed.
Advertising Real Estate on TikTok
As an agent, the primary focus is how to show as many properties as possible to as many people as possible. In this context, TikTok is a wonderful platform as it helps to create a lot of excitement around listings by reaching new audiences for its video content.
Some agents who have posted video tours on TikTok were able to receive hundreds of inquiries. For example, Beverly Hills’ realtor Rochelle Maize posted a video where she showed off the kitchen of the luxury mansion which amounted to over nine million views and tons of engagement. Another viral success includes one by Josh Altman where he showed off his listing which has a really really long pool, the video received about 4 million views in a few days.
Through these success stories, it is evident that tiktok strategies for real estate agents can do wonders. It enables real estate agents to showcase properties in a more interactive manner to the consumers which is required in the current times, all thanks to the emphasis of the platform towards short and catchy video clips.
Start Your Video Marketing on TikTok for Real Estate
So, if you are planning to start TikTok, especially for real estate, here are six steps for you:
Step 1. Registration of Account
It might take practice to understand what resonates with your audience and the kinds of videos you would be able to create. But there is no problem if you have the clear idea of what you can share, it is recommended that while creating an account you use the assets that represent your real estate and other social media branding.
Step 2. Make a Schedule of the Content in Advance
Once there is a strategy in place agents can then utilize a TikTok content calendar and use 3rd party platforms like Hootsuite to schedule risk assessing videos for sometime in the future. This avoids the frenzy that comes with final touches, it provides with nice work flow, and it boosts the number of people who can be reached. Don’t keep everything in your head, look for calendars or create your own including the most important aspects like time and what needs to be tackled on that date to make your tasks easier.
Step 3. Make Video Content in One Go on Real Estate Trends
Finding the timing to film and edit the videos can be hard. To avoid that pressure, set aside a particular day each week or every few weeks to film a few batches of videos with popular audio and then edit them, rather than attempting to fit them in every day. In this manner, you will have sufficient content for a consistent posting schedule and will continue to appear on your viewers’ For You page without being particularly overworked in your routine.
4. Promote Your Work
After producing a handful of content pieces, it is time to share them. From the onset, make sure to set a posting calendar for yourself. Many followers can be gained through daily posts while making sure that such goals are practical given your resources at hand. It is better to be consistent and post good quality content even if not every day as opposed to posting every single day.
5. Find the Right Moment to Shine
For real estate agents, times to engage audiences and post interactions are crucial, and this includes TikTok as well. Consider various time zones and utilize the analytics tools offered by this app to figure out peak times for your target audience. Such maneuvering places your content in the eyes of many viewers increasing engagement leading to hopefully more leads.
6. Use All Your Social Media Accounts
Speaking about TikTok, dont restrict yourself to this app alone. More so,new profiles and other media allow you to push your already shared videos with more ease. Most social media channels are inter-connected, this makes transitioning from a tik tok video to an Instagram reel seem natural and seamless. Add images of your TikTok profile on other pages to attract organic followers and diversify your audience potential.
TikTok for Real Estate Agents: Best Strategies
Having created a TikTok account, the following are some strategies that can aid your growth on the platform.
Identify Your Market
As with all marketing efforts, it’s essential to define the target audience and the niche. Your target audience will depend on your location, your ideal client, and your professional aspirations. While some agents gain visibility by sharing real estate investment strategies and tips about other lucrative ventures, others, such as Ontario’s Steevie Soucie, record explanatory clips about real estate and its common mistakes.
Be Yourself
The most useful aspect of developing a TikTok account for real estate agents is it allows you to be yourself on the camera. Posts on TikTok that show faces tend to outperform their ‘no face’ counterpart. Human beings, after all, are social animals that want to connect to the person whose perspective they are listening to when watching educational or infotainment-based videos. In addition, when users’ interest in your personality is piqued, chances are high that they will decide to Follow and seek to work with you.
Use Trends to Your Advantage
If real estate agents want to be successful on TikTok, they will have to learn how to keep up with the on-going trends. TikTok trends sound like a popular song or a dance tutorial, but rest assured, you don’t have to be a dancer to succeed on this platform.
Use the client’s best voice. Once a week, take a few minutes to scroll through your For You page on TikTok and take note of any sounds that are popular or used frequently. This sounds like an excerpt you are going to lip-sync to, or a certain part of a famous song that you will use a video showcase of a house. Just ensure they are in line with your brand.
Utilize Cover Images
Attracting viewers through the use of videos is all about having a neat and professional touch. So, every time you are recording and posting videos, make sure to have an appealing cover image with the video. Highlights of cover images that work great include text describing the content of the video and makes the viewers to want to visit the profile and watch more of the videos.
For instance, it is now commonplace that captions on cover images of videos say something along the lines of “Take a Look at This $5 Million NYC Apartment”. After they have viewed a video, you want them to explore your profile and watch more of your videos. The viewers should be aware of the broad context of each video before watching it which adds to building such an interest.
Grab Attention Fast
As social media users will first have to see the video and it needs to capture their attention and interest in a matter of seconds, their attention span is quite small. Seek to captivate the audience with every nutshell statement in the beginning of the film, hence kicking off the action at once.
An example of such a question is, “I’m under contract for a home; the inspector discovers serious problems. What do I do then?” In that example, your video simply explains factors and processes that a client may have to reason about when this happens. Ensure that the content always meets the expectations set up within the hook.
Use Titles
Most people who watch videos on their phones usually do not switch on the sound. Thus, captions can be a useful tool to make your content more appealing to those that cannot listen to you. This is also helpful to your content with hearing impaired.
Make a Sequel
When it comes to getting followers, TikTok is difficult for real estate agents. One can’t expect too much traffic visiting their profile when users are bombarded with a constant flow of videos made for them. One way to encourage the audience to visit your profile and hopefully follow you, is by making a series.
In a case where a single procedure is too large to be displayed in a single post, posting it in a series will make it easier to follow. For example, Steevie Soucie used this approach with a series which highlighted three of the most common mistakes made by homeowners.
Combine Paid and Organic Posts
In terms of social media marketing, as with every other growing strategy, an ad budget always helps boost your growth. This is how one should go about it: First, prepare some unpaid content that shows your authorities such as video tours and case studies. Then, add some paid posts to boost visibility. For example, if a video of your recent listing catches viewers’ attention and gets a lot of views, make it an advertisement to get the best out of it.
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