Real estate agents are always in a need of a strong brand presence. This is something that is offered from two particular companies, Agent Image and Dream Location. The comparison highlights the pros and cons of the two companies and assists the real estate agents in making the right decision.
Find It Fast
- Dream Location
- Dream Location site example
- Advantages of Dream Location
- Disadvantages of Dream Location
- Agent Image
- Agent Image site example
- Advantages of Agent Image
- Disadvantages of Agent Image
- The conclusion
When comparing the two companies, it’s easy to tell which one is more appropriate for luxury real estate professionals. Dream Location has the award winning fully customizable design and also multiple necessary marketing solutions while Agent Image only provides the option of an entry package and a DIY WordPress solution.
Dream Location Overview
Dream Location is a company founded in 2016 by the entrepreneur Malte Kramer with an ambition to create luxury real estate websites and offer digital marketing solutions for the high end real estate industry. The company’s primary goal is to create elegant and user-friendly designs that are then employed by targeted marketing activities intended for high performing real estate agents and brokers.
Dream Location Services and Products
- Conversion-focused, mobile responsive and editable websites for the real estate market.
- IDX solutions, which are fully branded, giving a better house search functionality.
- Websites dedicated to real estate listings.
- Tools that are digital and enable the constant analysis of the market as well as presentations to be made for particular listings.
- A professional connection which will market the listing to the best agents everywhere in the world.
- Real estate brokerage comprehensive marketing solutions.
- Search engine optimization services which include brand SEO, novel editorial SEO, and transfer SEO.
- Marketing strategies that might include blogs, area population guides etc.
- Advertising solutions that encompass lead gen ad campaigns and managed advertising.
- Management of social media with individualized action plans and content production.
- Tools of AI that help nurture leads through responding and engaging with potential clients.
- In addition to demographics and social profiles, this leads to enhanced lead information.
- Lead generation campaigns that help formulate quality advertisement as well as landing pages with a high conversion rate.
Example of a Dream Location Site
An illustration of Tracy Tutor’s homepage who is an LA real estate agent.
Advantages of Dream Location
- Superb quality web design: Dream Location continues to stand out for its achitecturally appealing and user-friendly site templates tailored to clients customized preferences. The main focus of our work is elegant simplicity combined with sophistication in order to position ourselves with senior clientele. We are well known and decorated with numerous awards and medals that show our masterpieces. A prime example of this would be Madison Hildebrand’s The Malibu Life website. This top producer and reality star himself has published a book on a subject of branding in real estate and together with Dream Location he has developed an outstanding website reflecting his star features, professional attributes, Malibu style, and marketing and design skills.
- Full suite of marketing services: We make it easy for agents to consolidate their businesses by providing a range of services, starting with SEO campaigns and ending with PPC advertising management, all of which go a long way in establishing a strong online visibility. This is but just one of the reasons the dream location real estate top names are turning to working with the dream location brand in a bid to improve their online reputation. The tools that they can leverage make an actual difference to their bottom line.
- Customized resources: We enhance their working experience through our advanced real estate technology, which offers features such as a sophisticated CRM, IDX/ML feed integration, and video virtual tours. We have comprehensive IDX home searches so the buyers can pinpoint where exactly they want to buy and at the same time, the website captures more lead data.
- Custom made technology: The websites are constructed on the cloud, which enables the websites to only get better and better, this is different from the word press built sites that have been created and left to their own devices.
- Starters Bond: Our company is at the forefront of the industry in terms of the adoption of the AI and the use of AI in real estate, so we already or planning to create new tools which are helpful for our agents. For example, our AI Lead Nurture chat tool maintains leads until they are ready to be passed over to an agent. The Presence Copilot app also allows Dream Location to include an AI-enabled virtual assistant in mobile.
- High-quality customer support: Dream Location has operational support systems in all its offices, which helps ensure customers from different time zones are catered to. They also provide assistance that is not licensing, ideally what brokerages and agents require on call. This is a higher level of customer support and it greatly benefits agents who are in need of support and guidance at short notice.
However, in as much as Dream Location offers support, there are challenges they have to contend with
Cons of Using Dream Location
- Price: Dream Location is certainly not for first-time users. Other premium products and services come at a cost that may be over the budgets of some agents.
- Need to know who you are up against: Competitive advantage in using Dream Location platform is fundamental. Although, it is true that a director of marketing at Dream Location can help real estate professionals build such brand strategy, this is not for a person who wants to run a simple and average brand which does plan meeting targets.
Overview of Agent Image
Agent Image comes from an experienced pool as they have been in the business for quite some time focusing on increased share of the market in comparison to others in the same field. They have great solutions for all clients from a single broker to a big one providing tailored websites and internet marketing strategies.
Agent Image Products and Services
- When it comes to agent websites, owners can choose from ready-made templates or opt for a more sophisticated layout that feature flexible inner pages and custom luxury options that allow indexable listings with full control.
- IDX options.
- Services offered includes: SEO, social media marketing, pay per click, content creation, and even email campaigns.
Example of an Agent Image Site
This is how prattgroup.com looks like. How Agent Image helps to create a real estate website for it.
Pros of Agent Image
- Ability to choose from multiple designs: Agent Image is ideal for every type of agent because it allows the addition of multiple design templates and customizations that meet their expectations and brand needs.
- Entry-level packages available: And because of the scalability of the packages, their pricing is more affordable and flexible overall.
- Generic platform: You took the Agent Image site, but they were built using WordPress, so if you did decide to leave them, you could take it with you.
Cons of Agent Image
- The designers have not completed the designs: The providers have many design packages; however, despite their diversity, the level of their quality and uniformity is questionable, and some do appear to be of a much lower standard, and look rather archaic.
- Support: Even if Agent Image does offer customer support, its working hours are very limited and some customers have said that the service is less responsive and personalized compared to the non-stop help from Dream Location. Also, because their sites are on WordPress, they can’t help you if that technology fails.
- Technology: Agent Image constructs your site with Windows* and Word, meaning that they do not have responsibility over the integration of technology or any other applications available for the site to operate.
Questions to Ask
Here are some questions that are vital to be asked to the providers. They can provide you with better insight of the reasoning and represent them in a way that actually matters to you in the long run:
- Are my websites going to be more complex and build on a SaaS or on a more simple solution through WordPress?
- Could you show me an example of any project to help me understand what is behind the curtain and how easy or complex it is to make simple edits or changes, and what this means for the website?
- Who is the point of contact who requests changes on the site and how so?
- Upon launch, what is the average website speed and the average after span of time? How do you avoid the increases in site speed decay overtime?
- Is it a one stop type of product or will we work together as my career grows and the requirements from the website and marketing change?
When the clients ask such types of questions, inquiries seem more to the point, to how the Dream Location’s product helps agent throughout the lifecycle of their career more solving.
Conclusion
When comparing Agent Image and Dream Location it is quite obvious that both companies have their distinct approach. Nevertheless, such approaches are beneficial to varying real estate agents. Agent Image would suit agents best who want their sites to be built on the WordPress platform, considering they can do the updates and upgrades themselves.
Dream Location is what I can honestly recommend to real estate agents who want to venture out and truly build their businesses. After all, it has best-in-line templates that one can use and it has even won awards so one can be assured its effective. A french speaking staff that is at your service 24/7 is one of the things that makes the agency stand out even more. It is safe to say that the company excels following all peak workflows suited to efficiently assist clients in the industry.
For more information about Dream Location and to search your dream property, please visit Dream Location on Google Map. Contact us today to know more about the best real estate deals in Delhi and North India; we will connect you to the right property investment.