Why Facebook in the First Place?
Facebook ads can be effective marketing tools for reaching potential buyers and sellers in real estate. Facebook has more than 3.1 billion active users as of 2024, this is one of the biggest online audiences available for your business. Statistics show that Facebook ad campaigns on average have a 9.21% ad conversion rate, this is much higher than the average ad conversion rate of other social networks.
Through advanced tools, you can target specific groups of people with your advertisements making sure that it only goes to those who would be genuinely interested in buying or selling using your services. Also, Facebook’s analytics allow you to assess and improve your campaign results and save on money spent on ads.
Have a Strategy
While running ads on Facebook in real estate you can make use of three key approaches in your campaigns:
- Use Automated Ads: This is great for new users as it lacks the complexity to build ads from scratch. Facebook automation tries to cater the ads to your goals and audience. It also restates the ads to increase users engagement and to also maximize effectiveness. The algorithm substitutes the placement and the budget depending on the goals poured so that they fit within the required qualities.
- Hire a Professional: Ads of better quality can be created along with strategies that are customized and targeted. This is ideal for agents who have a bigger budget and require aggressive oversight. Unfortunately, this approach does tend to be expensive.
- Self Service: If you have some marketing skills and don’t want to rely on outsourcing, then the dollar smart method is the correct fit. This option does save cost and allows for absolute customization but is not easy and is time consuming.
9 Steps to Launching Your Own Real Estate Facebook Ads
1. Set Up Facebook Business Account
Creating Facebook account for business purposes is the first step of running real estate Facebook adverts. Go on your personal facebook account then go to the “pages” section. Click on “create new page” then proceed to fill in your page’s name, the category (for instance, real estate) and the description.
Make sure that you post a profile picture and personal cover photo that will depict your brand or properties in the best possible way. Make sure that the profile picture is a square and at least 170 pixels wide and the cover photo is 820 pixels by 312 pixels. Don’t put too much text in graphics, as not all devices are able to display graphics heavy with text correctly.
Provide additional details such as your phone number, and your website address. After completing the steps above just optimize your page and now you can start running targeted real estate Facebook adverts to acquire leads.
2. Start a New Campaign
To utilize automated ads, head to your Facebook homepage, locate “Ad” on your left column then click on “Automated Ads”. Simply answer a few questions about your business and upload your images and copy. The algorithm will create a large number of variants, track their results and pick the most feasible ones. Just click on ‘Publish’ and your campaign is now live.
To begin advertising on Facebook, Go to the section where it says “Create new ad.” You’ll then regulate your ad to suit lead generation specific campaign objectives. Here it is necessary to explain this campaign, why it is created in the first place.
3. Choose the Right Ad Format
It is important that you don’t underestimate the role played by the image of the ad – it is for this ad that you will use its target audience. Utilize the built-in prediction tool in Meta Ads Manager to help you choose the correct ad type based on your intended goal – this will revolutionise your ad turnouts. The year 2024 has these options available – image, video, carousel, slideshow, collection, instant experience, lead, dynamic, stories, messenger and AR ads.
4. Upload Your Ad Media
There are certain features that your video should have in order for it to be a good Facebook real estate ad. Sign in to Meta Ads manager and select the images, videos, carousels, and whatever else for uploading.
To begin with, you will want to decide what kind of advertisement format you wish to work with followed by the media type that you prefer. If you want to promote properties well, consider uploading quality images or short and entertaining videos. For carousels, add multiple images or videos, so that clients can swipe through several rooms or listings. And don’t forget that the right appealing media can be the reason why ads perform much better.
Pro tip: If you want people not to be indifferent towards your ads, make sure to feature some certain property aspects that are unique. For example, a new kitchen, a larger backyard, an amazing view. Also, by showing recently sold properties, the ads perform better.
5. Copywrite – An Underrated Skill When Acquiring Facebook Leads
When you are doing Real-Estate Facebook ads, writing a good copy is important as this will allow you to get potential leads. Start with an eye-catching headline which should address a common problem, for instance: “How to Own a Home of Your Dreams Without Being Overpriced?” Continue with a description that is brief but interesting and contains key details, for example: “We offer virtual tours to our customers for our private listings.”
Always have a call to action such as “Schedule a showing today!” Make sure you structure your keywords into the text seamlessly because it comes off more natural. Also keep your advertisements short when advertising on Facebook because many users experience a lack of interest when a post is too long.
The headlines should be in 40-80 characters while the body copies are best suited within 124-126 characters. This is because shorter texts are easier to read and easier to connect with.
6. Choose The Audience
To optimize your Facebook real estate ads, it is essential to determine the intended audience. As a first step, set up a radius such as “San Francisco, CA” to capture people interested in buying property in the region you have a listing or an estate. You may also set certain parameters such as age’s say between 25 – 45 and some income brackets that are likely to engage in buying properties.
You may be more precise by targeting other selected niches such as people who are interested in “house hunting” and “luxury properties.” This would target users with a close connection to the home buying audience and increase the effectiveness of your ad campaigns.
7. Establish The Advertising Budget
Decide how much money you can afford to use for your overall marketing strategy and how much of that sum can go into Facebook ads. For instance, if it is $4,000 set aside around 10% up to 20%, that is $400 up to $800, as advertisement costs.
Employ Facebook’s daily or lifetime budget parameters to manage your earnings. Place a daily budget of between $10 and $20 and depending on whatever variables are you monitoring, alter them so as to avert squandering too much money.
Trust Us With Your Ads
Our advertisers regularly conduct ultra-targeted marketing campaigns that have a strong track record of converting and sending high caliber leads to the databases of top producers around the country.
Now Once Everything Is Done, Go Ahead & Launch For All The Possible Real Estate Ads.
Now that you are done with all the requirements, its time for you to run your real estate ads on Facebook. Look at the ad details; make sure all the information included in the ad is correct. Open the “Ad Manager” dashboard and choose the campaign that you want to run. Then, when everything is spot on, click the “Publish” button which is green in color to let the ad be reviewed.
In case where Facebook does approve the ad, the tag termed Live will be used. But if it is not, try to identify what went wrong and reapply the modified ad copy until it gets approved. Mostly the ads get disapproved due to illicit content, immature claims or the images used are of low quality. I would say getting this part done according to the parameters set by Facebook will save you much time and get you the review quicker.
Test, Tweak, And Lastly Optimize.
Beginning a campaign is just the first step. Utilize the campaign effectively by monitoring, testing and modifying it. Meta Ad Manager can be opened and surging and clicking rate (CTR), cost of each click (CPC) and conversion rate can be measured.
For example, CTR less than 1% may serve as a signal that your ad is uninteresting and requires the changing of either the headline or the image. On the other hand, high CPC might mean that your targeting is off. Utilize A/B testing to analyze “headlines” that work better. By always looking at these metrics you will be able to help boost improvement with evidence.
How To Boost Ads Competitive Edge
Are many of your ads pushing the competitive edge? If so, we understand that you might face some challenges. Consider the following points by experts:Y
- Check what is working for other advertisers in the area you are targeting and use those ads as blueprints for your own.
- Express what you have achieved and what others have said about you to establish faith.
- Ensure that ad clicks lead to a particular page for better and increased rate of conversions.
- Employ the use of design apps such as Canva that offer professionally designed templates that improve the look of your Facebook advertisements.
- Upload real estate videos to increase the audience’s interest in your advertisement and allow them to view properties in detail.
- Promote experience by providing virtual tours as they are ideal for buyers who want to have more emotional attachment towards the property.
- Develop an audience persona and speak to it distinctly in order to be more impactful.
Are You Ready to Capture More Leads on Facebook?
Advertising on Facebook is an excellent business model and its main advantage stems from having billions of users against its competitors. Leverage this huge platform now and expand your real estate business like never before. If time and budget are constraints for you, or If you require assistance to scale your efforts, allow our professional ad team to help you reach your audience.
For more information about Dream Location and to search your dream property, please visit Dream Location on Google Map. Contact us today to know more about the best real estate deals in Delhi and North India; we will connect you to the right property investment